Today the Brave

Brands want growth.
Growth requires creativity.
Creativity requires bravery.
We believe in brave.

Brave punches above its weight.
Brave catches you off guard.
Brave tells better stories.

But brave is not a leap of faith.
Brave is measured.
Brave is meaningful.

We are Today the Brave, an advertising agency that believes in the power of brave to build brands and drive growth.
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Today is a good day to be brave.

Our people

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Our people

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Our people

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Our people

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Our people

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Our people

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Our people

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Our people

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Alistair Pratten

Operations Director

Alyce Gillis

Head of Strategy

Cosmo Haskard

Group Business Director

EJ Edwards

Head of PR & Comms

Ethan Hsu

Head of Design

Jacqui Capel

Head of Media

Jade Manning

Creative Partner

Jaimes Leggett

Managing Partner

Jen Feria

Office Manager

Kate Gregson

Creative Operations Manager

Kate Idle

Art Director

Oli Critchley

Senior PR Consultant

Silje Buxton Soldal

Designer

Vince Osmond

Creative Partner

What they say about us

Carnival encourages Aussies to opt for ‘100% HOLIDAY’ in new campaign via Today the Brave

Capitalising on Carnival’s existing brand awareness, the 100% Holiday campaign was designed specifically to drive consideration and conversion further down the funnel.

Read more via Campaign Brief

HOYTS Helps Australians “See the Big Picture” with Today the Brave

Full service creative agency Today the Brave has released new creative work for Australia’s leading national cinema brand, HOYTS.

Read more via LBB Online

Campaign Brief Q&A with Today the Brave

A little over a year after Today the Brave swung open the doors of its Haymarket office, founding partner Jaimes Leggett and creative partners Jade Manning and Vince Osmond sit down with Campaign Brief.

Read more via Campaign Brief

True North launches new brand platform via Today the Brave

Luxury travel brand, True North, has unveiled its most significant brand refresh in decades, launching new brand platform, 'Life’s Different After'.

Read more via Mi3

Today the Brave wins B&T Emerging Agency of the Year

It’s safe to say that Today The Brave hasn’t simply emerged— it has burst onto the scene. Eight months in, the agency has won 12 new clients, including the likes of News Corp, Hoyts, Mecca and Zambrero.The agency has hired 16 new people...

Read more via B&T

Jacqui Capel takes home the win for Independent Media Agency of the Year at Mediaweek‘s 2024 Next of the Best Awards.

Jacqui Capel, Head of Media at Today The Brave, has told Mediaweek that watching clients grow, evolve and improve their results in partnership with the independent full-service creative agency is one of her proudest achievements.

Read more via MediaWeek

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